by Markus Baier · 9 June 2026
"Vibe coding" has a bad reputation, and often deservedly so. You throw a prompt at a model, take the first result that runs, and hope it holds. That is not a vibe, it is roulette. Fast at the start, expensive at the end.
We see vibe coding differently: as a disciplined method for building AI-native. Fast, but reproducible. Bold, but verifiable.
The reflex is to prompt faster. The lever is to give the AI better context. A design system as a token and component layer, clear architectural decisions, a clean separation of content and presentation: these are the guardrails within which a model delivers reliably.
With context, "build me a page" becomes a precise brief whose result is predictable and fits the existing system.
This method decouples speed from risk. A senior makes the decisions, the AI does the work that used to require an entire team layer, and the system keeps the result consistent. No junior staffing, no handoffs, from token to launch.
That is why AI-native product development is not a promise here but a repeatable process. Vibe coding, understood correctly, is not the opposite of care. It is care with speed.