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Agentic Web

A frontend for humans. An interface for agents.

We build the machine-readable layer AI agents need to understand, trust and act on your offering.

WebsiteseCommerceB2B
The problem

A new class of visitor

Alongside humans, AI agents increasingly arrive on your site on behalf of real users. They don't browse like people: no images, no hero section. They parse structure, meaning and available actions, and decide in seconds whether your site is a reliable source.

Built for humans

  • Visual layout, images, scroll
  • Content only after a click or interaction
  • Logic implied in the design
  • Actions through UI flows

What agents need

  • Clear semantics and structure
  • Content in the DOM, machine-readable
  • Verifiable, canonical facts
  • Permitted actions, cleanly defined
How it works

From user to agent to your offering

  1. 01

    Someone asks an agent

    A user has ChatGPT, Perplexity or Claude research, compare or handle something you offer.

  2. 02

    The agent reaches you

    Instead of clicking, the agent parses your site. It needs structured data and clear actions rather than a visual layout, and gives up fast when it finds neither.

  3. 03

    The layer answers

    The Agentic Layer hands it readable facts, trust signals and prepared actions, from an inquiry to a booking or a purchase.

What it is

A layer alongside your existing website

The website stays for humans. The Agentic Layer adds an agent-facing layer that follows from clean work and improves classic SEO and accessibility at the same time.

Semantic Map

Who you are, what you offer and for whom, mapped machine-readable.

Structured Content

Products, services, prices and terms as structured data.

Action Model

What an agent may prepare: an inquiry, a comparison, a cart, an appointment.

Trust Model

Canonical facts, policies, proof and freshness an agent can rely on.

API / MCP Endpoint

Structured endpoints instead of scraping, so agents query verifiably and current.

Agent Instructions

Rules, not just data: what is reliable, what needs approval, when to defer to a human.

Live demo

How an agent queries your layer

An agent asks in natural language, queries our own layer in a structured way, and gets machine-readable answers plus the next actions. Real data from /api/agent/workshops.

User to their agent

Which workshops are bookable, and what do they cost?

Agent queries the Agentic LayerGET /api/agent/workshops

Answer, structured and machine-readable

The Concept

price
199 EUR
format
online
tier
1

Hands-on

price
599 EUR
format
online
tier
2

Team Enablement

price
4900 EUR
format
hybrid
tier
3

Actions the agent can prepare

get_workshoprequest_workshop_booking

Live from /api/agent/workshops, the REST mirror of our MCP endpoint.

For websites

  • Understand the service
  • Find the right page
  • Prepare an inquiry
  • Generate a briefing
  • Answer FAQs
  • Read trust signals

For eCommerce

  • Find products
  • Compare variants
  • Check availability
  • Prepare a purchase decision
  • Prepare a cart
  • Hand checkout to a human
What you get

From audit to a layer that runs

Clearly scoped steps, senior-led, integrated into your stack.

Agent Readiness Audit

A score across six dimensions, quick wins, an honest read.

Agent-facing content model

Data model, trust model and action map for your product.

llms.txt & agent.json

Manifest and instructions that give agents an entry point.

Structured data

Schema cleanup and machine-readable content in the DOM.

API / MCP layer

Structured, verifiable endpoints, integrated into CMS, shop, PIM or ERP.

Monitoring & iteration

Re-scans, agent simulations and freshness as an ongoing operation.

Why HARWAY Experience

We run the layer on ourselves

This site has a public agent endpoint: agents can query our services and workshops in a structured way and prepare a booking, while a human closes it. Internally we deliver AI-native product development, design systems and a workflow with many AI agents, with reference contexts from eCommerce and enterprise.

Externally confirmed

Google now documents it too: AI agents read websites via the DOM, accessibility tree and screenshots, and need agent-friendly structures. That is exactly what we measure and build.

Google's AI optimization guide

Frequently asked

No. Your existing website stays as it is. The Agentic Layer is added alongside it as an extra, agent-facing layer.

Get started

Check first, then build the layer.

Start with the free AI Agent Readiness Check. It shows how agent-ready your product is today, and it is the entry point to the Agentic Layer.